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We catalyse the process of shaping your ideas into the foundations of superior software products that will add value to your growing business.

We use our deep experience in technology strategy, product design and software engineering to bridge the gap between ideas and reality, between creating outstanding software products and creating real business value.

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Where We Can Help

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Our Services

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We work with you to establish a clear product vision and roadmap, implementing defined methodologies for estimating and measuring value.

We research user perspectives and facilitate workshops with user groups to capture valuable end user input.

We identify opportunities for innovation and differentiation to help you stand out from the crowd.

We map user journeys to ensure we design user-orientated features that fit into a consistent journey.

We construct logical and streamlined workflows to ensure efficient user interactions.

We define and document detailed requirements in the form of user stories with clear acceptance criteria to guide developers.

We design dynamic and intuitive user experiences influenced by industry standards and best-in-class approaches.

We create a look and feel that catches the eye and delivers wow-factor.

We document designs in an easily accessible way that supports user feedback gathering and provides clear guidance for developers.

We convert user interface designs to clickable prototypes that lift them from the page and allow users, developers and investors to really understand how the product will work, look, and feel.

We embrace no-code and low-code development platforms that our designers can use to create minimum viable products more cheaply and more quickly than can be achieved through coding from scratch.

We know agile software development methodologies inside and out, and have the experience to coach teams in adopting the right ways of working to become successful.

We can mediate relationships between you and your development partner to streamline discussion and ensure you get the most out of your investment.

We have a wide network of partners and contacts, and can broker introductions to match you with the right development partner.


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About Us

We are passionate about seeing software product development done the right way and believe that value-focused product definition and user-orientated design are essential to achieving this.

We feel that paradoxically these aspects are often overlooked or underappreciated, and we are on a mission to correct this, offering our services to energize and catalyze the definition and design activities of our clients.

Formed in 2017 as Maude Squared Ltd, by our founder and managing director, Matt Maude, our small team has worked with a range of businesses both large and small over the intervening years, developing both breadth and depth of experience, and a solid reputation for delivering high quality work in an efficient and friendly manner.

In 2024 the Designase brand has been conceived and launched, with the aim to more clearly articulate to the world what we are about, who we can help and how we add value for our clients.

A picture of Matt Maude
Matt Maude
Managing Director
CONTACT US
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matt.maude@designase.co.uk
07951 606481
Based in Cambridge, United Kingdom